Brand Philosophy

Moving you towards a prosperous future

It is important to clearly recognize the oriented goal for HCEI brand when it comes to brand communication activities.

Brand value of HCEI originates from the company's history and founder's spirit and it can be a source of provision of what we should think, what to say, and how to do it. This value can be the basic foundation to express ourselves. The core brand value of HCEI is the promise and effort in enabling customers to receive more performances and benefits through HCEI.

HHI CE Brand Values

HHI CE Brand Essence

The unique aspects of HHI

Strong Hyundai parent brand reputation.
Financially Stable.
Valuing people more than capital.
Working to increase efficiency.
Getting a product to a customer fast.
Prepared to consider new solutions.
Local production ability in developing countries.
Always making imrovements, always moving forward.
A can-do attitude.
Punching above its weight.
A comparatively new company, working hard to succeed.
Getting a product to a customer fast.
Products & services tailored to local needs.
Global network of relevant partnerships
Offering the best value

Logo

As the logo is the most basic identity of all products and services of HHI CE, it follows the master brand guide of HHI.

By considering the characteristics of the heavy equipment business it can be used in combination of construction equipment, industrial vehicles and so on depending on the necessary media.

This follows the individual guide of required items (signage, vehicle). Repeated and consistent use is essential in the use of the Logo and should not be able to change HHI logo. Also, in terms of using it always has to be used as approved electronic artwork.

Brand Slogan

Moving you further is... The new brand slogan of HHI CE implies HHI CE's core value of providing impressive quality & service based on trust.

A business that sees beyond and goes further, pioneering product and service innovations, which surprises the competitors and delights customers. The new slogan does not replaces the existing "We build a better future" of the entire HHI group. It considers the characteristics of HHI CE Division products and services.

By applying Condensed Black (77) rather than Frutiger Family (HHI formal designation font) it provides robustness and confidence. It can be used as 2 Lines & Colour depending on the colour and background image. Also, refer to individual application sample as for detailed examples for this.

Corporate
Colours - Basic

The colour of HHI CE is divided into main colour and secondary colour.

HHI Green and Yellow means 'Forever renewed prosperity' just as the buds grow in the shade of trees. Be aware to use the Light Green for Hyundai Green when you use the logo as a dark negative background colour.

Corporate
Colours - Secondary

In addition to the primary colours for corporate communication of HHI CE, Deep Blue, and Silver are used as sub colours to expose areas of expertise and confidence of heavy equipment.

Presenting additional sub-colour by considering various use for Dealership, exhibition design and so on, HHI Deep Blue must be used as a sub-colour not exceeding the HHI Blue percentage.

Colour Scheme

In addition to the primary colours for corporate communication of HHI CE, Deep Blue, and Silver are used as sub colours to expose areas of expertise and confidence of Heavy equipment.

Our Dealer

To offer you the best service, we have a wide network of authorised dealers spread across the length and breadth of the country. Find the one nearest to you.