Brand value of HCEI originates from the company's history and founder's spirit and it can be a source of provision of what we should think, what to say, and how to do it. This value can be the basic foundation to express ourselves. The core brand value of HCEI is the promise and effort in enabling customers to receive more performances and benefits through HCEI.
By considering the characteristics of the heavy equipment business it can be used in combination of construction equipment, industrial vehicles and so on depending on the necessary media.
This follows the individual guide of required items (signage, vehicle). Repeated and consistent use is essential in the use of the Logo and should not be able to change HHI logo. Also, in terms of using it always has to be used as approved electronic artwork.
A business that sees beyond and goes further, pioneering product and service innovations, which surprises the competitors and delights customers. The new slogan does not replaces the existing "We build a better future" of the entire HHI group. It considers the characteristics of HHI CE Division products and services.
By applying Condensed Black (77) rather than Frutiger Family (HHI formal designation font) it provides robustness and confidence. It can be used as 2 Lines & Colour depending on the colour and background image. Also, refer to individual application sample as for detailed examples for this.
HHI Green and Yellow means 'Forever renewed prosperity' just as the buds grow in the shade of trees. Be aware to use the Light Green for Hyundai Green when you use the logo as a dark negative background colour.
In addition to the primary colours for corporate communication of HHI CE, Deep Blue, and Silver are used as sub colours to expose areas of expertise and confidence of heavy equipment.
Presenting additional sub-colour by considering various use for Dealership, exhibition design and so on, HHI Deep Blue must be used as a sub-colour not exceeding the HHI Blue percentage.
In addition to the primary colours for corporate communication of HHI CE, Deep Blue, and Silver are used as sub colours to expose areas of expertise and confidence of Heavy equipment.